3/21/2024 0 Comments Gestalt's principle of similarity![]() We naturally perceive objects that are near each other as comprising a group rather than seeing them as individuals. Rather than seeing a series of semi-circles, the brain perceives interconnected rings, illustrating the spirit of international athletic competition. That could mean, for example, using reification to see implied shapes that don’t exist - thereby bringing order and simplicity to what we see.Ī good example of Pragnanz in action is the iconic Olympic rings image seen above. Pragnanz, also known as the law of good Gestalt, says humans prefer experiences that are simple and orderly and when faced with perceived complexity, our brains will simplify them. But one reason for that is because Pragnanz, which directly translates to “pithiness” or “short description,” is also a way of understanding how and why our brains operate under all the other principles on this list. The law of Pragnanz is one of the harder Gestalt principles to understand and, therefore, see in practice. For example, in the following infographic, the designer uses many Gestalt principles - like proximity and continuity - to make an otherwise overwhelming amount of information easy to digest: From graphic design to user experience, product design and more, you can spot these principles at play.ĭesigners of all stripes use these principles to ensure their audience is able to understand and use the object or product at hand with as little effort as possible. Return to Table of Contents How is Gestalt used in design?īecause the movement derives from understanding how the human brain processes visual information, it’s perhaps unsurprising Gestalt principles are in wide use in the design world. This is an example of the Gestalt principle of proximity.
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